Hypertrofie
Your AI Fitness Coach, 24/7
An AI-powered personal trainer that generates science-based workout programs with progressive overload. Get personalized coaching without the premium price tag.
The Challenge
Personal trainers are expensive. A good coach can cost hundreds per month, putting science-based programming out of reach for most people. Generic workout apps offer cookie-cutter routines that don't adapt to your progress.
The real value of a coach isn't just the workout—it's the progressive overload, the deload weeks, the adjustments based on how you're recovering. That's what drives results.
We saw an opportunity to democratize quality fitness coaching. An AI that understands exercise science and can generate truly personalized programs that adapt over time.
The Solution
An AI coach that generates personalized programs based on your goals, experience, and available equipment.
Goal-Based Programs
Build mass, get shredded, body recomposition, or build strength—programs tailored to your specific goal.
Progressive Overload
Automatic progression with smart load increases. The app knows when to push and when to back off.
24/7 AI Coach
Ask questions about form, get motivation, or discuss your program anytime. Your coach never sleeps.
Exercise Library
Comprehensive exercise database with form cues and safety guidance for every movement.
Progress Analytics
Track your lifts, see trends, and understand exactly how you're progressing over time.
Smart Deloads
Automatic deload weeks programmed in to prevent burnout and maximize long-term gains.
Design Process
Fitness apps tend toward two extremes: overly complex interfaces that intimidate beginners, or oversimplified apps that don't provide enough structure for serious training.
We designed Hypertrofie to feel like having a conversation with a knowledgeable coach. The AI chat is front and center—ask anything and get immediate, personalized guidance.
The workout interface strips away the noise. During a session, you see exactly what you need: the exercise, the target sets and reps, and a place to log what you actually did.
Progress tracking is visual and motivating. Charts that show your lifts trending upward keep you engaged and prove the program is working.
AI Under the Hood
AI powers every interaction
Your Personal Program
- Complete workout program built just for you
- Only uses equipment you actually have access to
- Matches your experience level—beginner to advanced
- Structured around your specific goals
Gets Smarter As You Train
- Weights increase automatically when you're ready
- Schedules rest weeks before burnout hits
- Adjusts when you need more recovery
- Notices when you're stuck and changes things up
Development Journey
From first commit to App Store launch in 12 weeks
Research & Planning
We studied exercise science literature and analyzed what makes coaching effective.
- Research on progressive overload and periodization
- Competitive analysis of fitness apps
- Information architecture for workout logging
- Technical architecture decisions
Design & Prototyping
Designed a coach-first experience that puts AI guidance at the center.
- Brand identity with energetic, motivating aesthetics
- Workout logging UI patterns
- Interactive prototypes for user testing
- Design iterations based on feedback
Core Development
Built the foundation: exercise database, workout logging, and progress tracking.
- Native iOS interface for all core screens
- Seamless sync across your devices
- Exercise library with form cues
- Progress calculation engine
AI Integration
Made AI the core of the experience, not just a feature.
- Complete programs generated in seconds
- Coach remembers your history and preferences
- Real-time guidance during workouts
- Safe, validated exercise prescriptions
Polish & Testing
Refined the workout experience and tested with real lifters.
- UI polish and micro-interactions
- Beta testing with real users
- App Store assets and marketing materials
Launch
Submitted to App Store review and launched to the world.
- App Store review and approval
- Marketing website design and development
- App Store optimization
See the Results
Hypertrofie is live and available on the App Store. See what we built.
App Screenshots
See Hypertrofie in action
Want Us to Build Your App?
We bring the same passion, attention to detail, and technical excellence to every client project. Whether you're starting from scratch or need help with an existing app, let's talk.